Evaluation Activity 3

What kind of media institution might distribute your media product and why?

I think an already established publisher such as IPC (International Publishing Company) would be the best way to distribute my magazine. My reasons for this are that to set up a private company to produce and to publish a new issue every month would be very expensive. Whereas IPC already has the right sources and owns over 90 brands of magazines, I would have enough funding however to publish the magazine for a year. Hopefully by then we would have gained enough regular readers to cover the costs of the magazine.

 There are 20 million people in the UK alone who read a IPC magazine so they have quite a large market share compared to other publishing companies they publish a wide variety of different magazine genres such as TV entertaiment, high street fashion, Motoring, Outdoors and of course music magazines. NME is one of their owned music magazines, because of the knowledge and expertise this media institution has with NME and that it has 1 Million copies in circulation. I think that they would help greatly in getting my magazine out there in the first place. Also as my magazine has some similarities to NME eg band index, then I think that would attract current readers of the NME. 

 And as far as I'm aware IPC doesn't have a magazine dedicated to the Electronic genres so I think this could be a unique selling point when it comes to pitching the brand.